Looking to improve your website’s performance? Then you’re reading the right article. When it comes to increasing your website performance, there is a lot to ponder. And if you find that your audience isn’t growing as much, just sticking to the basics will not help. You need to adopt new strategies. Backlinks perhaps?
Although Google has changed how backlinks work when it comes to search engine optimization, they play a vital role in how well your website ranks. Here is the thing with backlinks, they contribute to domain authority and brand reputation and have a lot to do with your result placement. If you’re lucky, you’ll get authoritative websites to link to your online business.
Now, needless to say, finding quality backlinks can be an arduous and daunting task. But they shouldn’t be. In fact, there are easier ways for you to get high-quality backlinks without breaking a sweat.
Don’t worry – we can help you out.
But first, let’s explain what backlinks are. In simple terms, a backlink is a connection between two websites. In most occasions, it will be a link from an outside domain that points to pages on your domain.
1. Guest Blogging
First off, you need to promote your website on other websites and blogs. Chances are the other website has plenty of followers. If you do a guest blog on that website, then you’re sure to get more audience as a result.
So, what is guest blogging?
Guest blogging is a well-known practice that bloggers and web marketers use to promote their websites and blogs. It is a quality link building strategy where both the website owner and the blogger mutually benefit from each other. Long story short, it is a practice whereby a blogger posts in a website that is owned by someone else. Therefore, the blogger gets an opportunity to create high-quality backlinks to their website and the website owner gets high-quality content while at it. The only difference is that unlike writing for your site, you have to follow someone else’s guidelines.
2. Broken Link Building
Broken link building might seem like an entirely new thing to you, but it is actually quite common. So much so that even the best of websites face it too. However, using tools like Broken Link Finder, you can scan through other people’s pages to find any bad connections and contact the webmaster to see if you can take the place of those broken links. Broken link building, just like guest posting creates a win-win situation where the website gets to feature high-quality content and you get your desired inbound link.
3. Reviews and Testimonials
Cliché as it may sound, reviews and testimonials are still king. They provide an opportunity for bloggers to create compelling content that replaces the broken link with a link to their own websites. And luckily, many business sites offer a way to link to your web pages when writing reviews and testimonials. Of course, you want to ensure that you’re giving a review or testimonial that relates with the industry you’re in.
4. Use the Skyscraper Technique
Probably the easiest way to attract backlinks, the skyscraper technique involves:
• Identify popular content in your niche that outperforms other content in terms of backlinks.
• Create a skyscraper article that’s better than the original article.
• Promote your mega-article. If your article is really good, you’ll get high-quality backlinks popping up on your website like mushrooms.
Now, writing a skyscraper article is intense and time-consuming. However, it also helps you get more traffic on your website and get high-quality backlinks while at it.
5. Building Infographics
Visualization is king. In fact, a well-done infographic tells a story better than any article you could craft together. Creating the perfect infographic is a time consuming and daunting task. So naturally, many websites will grant you a backlink for coming up with a stunning infographic on their website. The more insightful and compelling your infographics are, the more alluring they will be to potential high-ranking websites and the better your chances of getting more high-quality backlinks.
While the old-fashioned tricks of getting backlinks worked great, they are quickly fading in oblivion. Now, you have to bring some incredibly compelling pieces of niche related articles and put in an enormous amount of work to get ahead.
Luckily, with the points we have provided and with the help of certain tools like the KeywordXP tool which helps you with market research, you’ll be one step closer to answering the question of how you get high-quality backlinks.