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Writing Compelling Content That Will Keep Clients Coming Back (The Ultimate Cheat Sheet)

Have you ever wondered why your audience just isn’t growing as much as you’d like? You are writing superbly unique content. Following all the content writing tips in the book but still, have nothing to show for at the end of the day.

Something to do with your content not being as compelling perhaps? The truth is, it’s getting harder and harder to make an impression on today’s audience. Especially now that the audience shuns blatant content as soon as they see it. And although you’re probably slapping together a blog or two every once in a while, it is simply just not enough.

Here is an in-depth write-up containing all the content writing tips you need to write compelling content. But before we get started how about we discuss what compelling content is in a nutshell?

Hallmarks of What Compelling Content Is

Let’s get down to the question that everyone wants answered. How will I know if my content is compelling?

Compelling content cannot be pegged to just one attribute. However, having said that, there are a few telltale signs that will determine whether your content will be compelling enough to attract more audience.

• It needs to resonate with your audience. People like to feel like you’re writing to them. Therefore, if you want to grab their attention, you need to make your audience feel like they not only relate to what you’ve written but also how you’ve written.

• It needs to convert your audience. It should be able to suck people in to pay attention and trust what you write. This will not only lead to more leads but also more subscriptions and consequently more sales.

• It should always stir a reaction or feeling within the readers.

Content Writing Tips

1. Get it right from the get-go with the headline

The headline is the first point of interaction with your reader. And the only possible chance to gain or lose the readers interests completely. Actually, on an average of about 10 people, 8 will read your headline and only two will continue to read the whole excerpt which then means you stand to lose 80% of your potential readers even before you have started. As if that isn’t enough, Upworthy one of the most well-known clickbait sites found that traffic varies greatly to up to 500% depending on the headline.

It is, therefore, pertinent to focus most of your effort on creating a headline that will inspire curiosity to continue reading the blog. This will include:

• Making your topic clear.
• Figuring out what you want to teach your readers and what they would want to know.
• Giving clues to an answer.
• Making it irresistible.

2. Capitalize on immersion

Some people think that simply slapping a blog together is enough. That as long as they have written something it’s better than having nothing at all. However, that couldn’t be further from the truth. The audience right now want to feel what you have written and resonate with your thoughts. And most times when you slap a blog together without a flow of thoughts, it just simply doesn’t cut it. Crafting content that your readers will want to read largely depends on the flow of thoughts. Transitioning from one thought to another yet ensuring that the thoughts are in sync with each other makes your reader want to read more of your content and before they know it, they are fully immersed.

3. Back your blog post with facts

When you are writing content, the eventual goal is to educate the readers so that they can make an informed decision. To inspire confidence, therefore, you need to have your facts right. Try to do as much research on the topic at hand and provide valuable content that will not only position you but also help make the readers understand more about the topic.
Sometimes your readers just want that authoritative voice to tell them more about a given topic. And your readers could be repeat customers simply because they trust that your information is verifiable and dependable.

4. Use Long Tail Keywords

Again, in tune with getting more readers to read your content, longtail keywords are king. Cliché as it may sound, longtail keywords account for nearly 70% of all searches. This means that content that is optimized with longtail keywords is more likely to rank up than content that doesn’t. To join in the frenzy of web traffic, longtail keywords are definitely a must-have.

5. State your point

This is the pulse of everything you’ve written. At any given time, how you wrap up will determine whether the message gets across or not. Ad if you’re selling products, it will be the difference between making killer sales and simply writing an entertaining piece. Leverage the power of your content by coming up with a clear and concise conclusion that pretty much sums up everything you’ve written and calls your readers to action. You’ve already come this far. Why not finish in style?


Applying the content writing tips that we have discussed might not bump your content immediately. But it could – very likely be the reason why readers choose to keep coming back to your site. However, having said that, you also need to use other tools to ensure that your content ranks highly. The KeywordXP tool, for example, can help you get the actual keywords that people are searching for and help you maximize your keyword search and examine trends so as to best tailor your content.