If you are familiar with Search Engine Optimization (SEO) best practices, long tail keywords are not entirely an unchartered territory for you. And as any reputable marketer will tell you, using the best long tail keyword tool can play a vital role in channeling traffic to your business, website or blog and help you stay at the top of the curve.
In this article, we are going to explore why there’s such a fuss about long tail keywords and why they are a winner. And more importantly, why you should love them. But before we get into it, let’s find out what long tail keywords really are.
What Are Long Tail Keywords?
Long tail keywords are very much like any other general keywords you know only a little longer and a little more specific. For example, the keyword “Best Dinner Destinations” is a bit too vague and rather general. But the keyword “Best Honeymoon Dinner Destinations in Sydney” is an apt long tail keyword.
Now, while it may seem like general keywords offer humongous search volumes that make them quite the catch, it might not necessarily translate into conversion. In fact, while long tail keywords are associated with low search volumes, they have a much higher conversion in comparison. This means that your content would rank much higher and attract higher traffic as a result.
Reasons Why We Love Long Tail Keywords
They Are Less Competitive
You’ll be in competition with dozens if not hundreds of other competitors. And your best shot at staying at the top is to make sure that you’re in a less competitive environment. What does this mean? Using a keyword like “Best Restaurant” will place you at a no better place than the rest of your competitors. But using a keyword like “Best Sushi Restaurant in Sydney” will give you better odds and help you rise to the top much faster.
They Are Cost Saving
As we said earlier, long tail keywords are less competitive. And if you’re using any form of paid advertisement, lower competition translates to lower costs per click. This means that you can attract more traffic for much less. Not to mention rank much higher without having to spend every single penny at your disposal. If you’re looking to save up a few pennies, long tail keywords are your best shot at it.
Higher Conversions and Better Quality of Traffic
Long tail keywords convert three times more than general keywords. That is to say that if you have a keyword like say “Best Restaurant” you’re more likely to get more traffic but there’s a high chance that no one will buy anything. With a long tail keyword like “Best Sushi Restaurant in Sydney” however, you’ll not only attract more customers, but they’ll also stay on the site long enough to maybe buy something.
They Account for About 70% of all Searches
According to research, 41.7% of all keywords are long tail keywords of about five or more words. With about 22.8% of these consisting of 4 words. And often, websites optimized with long tail keywords are more likely to rank higher in the search results. This means that to get more web traffic, you need to make use of longtail keywords a little more.
They Beat Personalization
Today, keywords have become more and more personalized. From being tailored to customers specific geographical locations to their age, interests, and sex. However, for someone looking for one and the same keyword the search results may bring up totally different results. With long tail keywords, however, you can optimize your website for different categories of users since they are a little more specific.
They Are Closer to The Point of Sale
There are three main reasons why people search the internet. To buy something, learn a thing or two or just simply go somewhere. If you’re in business, you no doubt want to attract as many buyers as you can. And the best way to do that is by using long tail keywords. With long tail keywords, your searchers will be able to find exactly what they are looking for without having to scour tons of other search results.
They Are Great for Mobile Optimization
Mobile search has been on the rise over the past two years. According to research, 69% of all the online shoppers in the world use their mobile devices to make a purchase. And 78% of all mobile searches often end up in a purchase. Unfortunately, too many websites are missing out on this prized gold mine. And most times, mobile users don’t have the patience to wait for hours for a site to load. And so naturally, they move onto the next website which promises a better and more user-friendly interface. Long tail keywords are one of the ways you can optimize your site for mobile. And once you’ve optimized your site, there are endless opportunities to make killer sales.
They Improve the Quality of Your Content
As we mentioned earlier, long tail keywords are more specific and to the point. And if you want to ensure that internet users easily get what they are looking for, it can’t get any better than specific. In addition, long tail keywords provide a little more context into what you’re talking about making it more relevant to your readers.
Best Long Tail Keyword Tool to Help You Stay Ahead
It hard enough that you are constantly in competition with other brands. But it’s a whole lot worse if you have no idea of what your opponents are capable of. Their strengths and weaknesses and what makes them a market leader. If they are. The only way to gain an edge over the competition is to know the ins and outs of your competition.
Luckily, it’s not that hard to do a competitor analysis. At least not like it was before. Now, there’s a tool that can help you get past the arduousness of the task – the KeywordXP Ninja. With the KeywordXP Ninja, you can get concise details of your competitor’s URL, page authority, Moz rank, Alexa rank, domain authority, external links, juice page ranks, and title.
We hope that we have given you a glimpse of what long tail keywords entail and why you should love them as much as we do. The truth is, the difference between you and your competitors could be using the best long tail keyword tool. And seeing as we understand that staying at the top is important for you, we explored all the reasons why long tail keywords are a winner.
One thing’s for sure though, you might not get the most search volumes award, but you’ll have a better shot at ranking higher thanks to the high conversions that long tail keywords have.