A middle-aged common man living in the 21st Century encounters a massive amount of information on a single day. A century ago, an equivalent amount of information was available to individuals over the period of a year.
The advent and subsequent boom of the internet has led to this tremendous change. The World Wide Web is a treasure trove of information. Availability of colossal data on the internet prompts the need to dodge irrelevant information and assimilate pertinent information. Search Engines play a crucial role in filtering information.
Importance of Search Engines
A search engine, equally important to both – information provider and seeker, serves as a platform to share information in any format. An ordinary person seeking information about a particular topic might not know which websites will provide accurate information. In this case, search engines help in enlisting essential websites that offer desired information.
Here is another instance that asserts the significance of search engines. You create an excellent medical blog and wish to have maximum readership/followership. You need to enlist your website on the search engines so as to allow information seekers to find it.
Search Engine Optimization (SEO) plays a vital role in obtaining authentic information. It also determines website rankings.
What is SEO?
SEO involves the optimization of a website/ blog/ web platform to allow organic, ethical and heavy traffic to visit the website more often. Google, Yahoo, Bing or any other search engine always filters the text content, videos or images on the basis of SEO. Organic SEO direct more traffic.
There are two important types of SEO, namely, Ethical SEO and Black Hat SEO.
SEO Facts : Ethical SEO
Ethical or White Hat SEO are created by following major guidelines of search engines. The strategies and techniques are planned for easy acceptance by search engines. Ethical SEO are mostly free. They are the main source of organic traffic. People find apt content through ethical SEO. Compared to Black Hat SEO, the traffic from these SEO is slightly lesser. However, the traffic tends to spend more time on the website.
SEO Facts : Black Hat SEO
Black Hat SEO are designed to encounter heavy traffic. They hardly follow search engine guidelines. Black Hat SEO use aggressive techniques and strategies such as the use of invisible text, stuffing keywords, adding unrelated keywords, page swapping, and doorway pages among others. These are paid techniques. In the race to achieve top ranking on search engines, the audience is bombarded with these SEO techniques.
Interesting Facts about Search Engine Optimization
The stats and facts related to SEO and search engines are quite interesting.
Nearly 75% users never go past the first page of a search engine. Similarly, 70% users clearly avoid SEO’ ad links. All this traffic is directed to organic results and searches.
SEO is pivotal in determining the rank of websites. 18% of the organic clicks on Google are for the first ranked website, 10% to the second and 7% to the third. The distribution of organic clicks is similar for other search engines like Bing and Yahoo.
The Google search engine ranks first and accounts for 60-70% of the internet searches.
There are innumerable attention-grabbing facts and stats about search engines and SEO. If you want to know more, just Google it or Bing it!